February 16, 2021
Starbucks champion’s secret is to keep calm and coffee on
‘Keep calm and brew coffee’ could be Starbucks barista Teddy Nzama’s mantra. He’s the first (and only) barista from Africa to have won the prestigious Starbucks Barista Championship, which he did in London in 2019 against the national champions from 29 other Europe, Middle East and African (EMEA) countries. He kept calm throughout and brought the trophy home to South Africa.
Teddy, who is a barista and qualified coffee master in Durban’s Florida Road Starbucks café, grew up in KwaMashu outside Durban, and matriculated from the Isibonelo High School. There were no funds in the family for tertiary education, so, following a suggestion by his grandmother, he applied and joined the Ciro Coffee Academy in Mt Edgecombe on a learnership.
His understanding and enjoyment of all things coffee took root in his life and he committed himself to learning all he could. He then attended a barista competition as a spectator, where he met – and was extremely impressed by – Ishan Natalie, Category Lead with Starbucks South Africa, three-time South African Barista Champion and two-time All Africa Barista Champion.
Teddy says, “Ishan was competing in the championship – and he won. He inspired me immediately, and I realised I wanted to be like him. He’s my role model and my brother, and I am so pleased to have the opportunity to work with him.”
After a few years of working in a coffee shop and running a mobile coffee bar, Teddy joined Starbucks Florida Road as part of the opening team in 2017. The baristas were sent to Johannesburg for three weeks for Starbucks barista training and to understand how Starbucks works. When the Florida Road store opened, Teddy was ready to immerse himself in as much learning and practicing as he could.
“Coffee has become my passion, the many different types of it, the styles of preparing it – each of which produces its own unique taste profile. I practiced the art of great coffee-making endlessly and started entering the in-store competitions, which were followed by the regional and then national barista championships. In 2018, I came second in the national championships. I then set my heart on winning the national competition in 2019, which I did.”
What kept him motivated to keep going through to winning the Starbucks EMEA Barista Championships? Teddy’s answer is immediate. “The Starbucks team – my bosses and fellow partners, including Siya Nondwayi, my store manager, Ishan, and many other colleagues were and still are my mentors, coaches and teachers – and their encouragement and support have always been brilliant.” He adds that their confidence in him and his ability helped him to stay calm throughout all the competitions. “Keeping calm in a tough competition is the only way to win.”
Teddy is both a people person and a coffee person – and he makes sure the two work well together. He loves the ongoing interaction with customers and sharing his passion for a good brew with them, and he loves helping and training other Starbucks partners and baristas to deliver the world-class quality brews that Starbucks is renowned for.
His advice to youngsters embarking on a career in the coffee industry is to grab every opportunity with both hands, to set goals and to work hard to achieve them. “Life is short,” he says, “make the most of the time you have and use the opportunities you are given.”
Looking ahead, Teddy says he hopes that one day Starbucks will have its own roastery in South Africa, and he will be able to expand his coffee horizons even further. He knows there’s still a lot to learn in the coffee world and he’s willing to learn it – and share his learnings.
In his spare time, he enjoys brewing a cup of coffee just the way he likes it. “Coffee is my peaceful space,” he says. He also enjoys sport (soccer and cricket), listening to music, and chilling with friends.