February 17, 2020
SO Aesthetic – an African luxury makeup brand founded by Sacha Okoh
She started off as a make-up artist in Ghana, but her constant frustrations about finding the right shades motivated her to start up with her own makeup brand for a woman of colour. She’s known in the industry as the Beauty guru with her wealth of knowledge and experience over a decade in the beauty industry.
SO Aesthetic features a wide range of products from primers, lipsticks, lip-glosses, eyeliners and eyebrow pencils, brushes to sponges and they are produced In Europe using ingredients ethically sourced and made with our health and the environment in mind to ensure the Quality of the products, right shades and competitive prices. Over the years the brand has had the likes of the First Ladies of Africa and celebrities such as Jackie Aina, Jackie Appiah, Joselyn Dumas, Menaya Donkor among so many others share many experiences with the brand.
In 2018, the brand launched a new foundation called the Ultra coverage Foundation in 8 shades and in 2019 the product won the Best New Makeup Base Product of the year at the Pure Beauty Global Awards in Dubai and in that same year won Ghanaian owned makeup Brand of the year at Ghana Makeup Awards, this was a major highlight in that year for the brand and the Ghanaian makeup industry as a whole.
Today, SO Aesthetic is an Advocate to clean beauty and Self Love. It has become the go-to brand for all makeup needs in the Ghanaian market and as such, the brand is committed to maintaining quality and high standard products for the modern African woman adding great value in the beauty industry in Ghana and all over Africa.
The brand has two retail makeup studios, thus in OSU and East Legon and provides makeup services for all occasions/events.
Achievements and Awards
Featured in Uk Black Hair Magazine, Canoe Magazine, Glitz, the Wing (Arik airways)
Makeup Sponsor for Miss Universe GHANA, 2018
Main Sponsor, GHANA Fashion Week, 2012, 2013
Makeup/Product Sponsor Afro hair and Beauty UK, 2019
Sponsor Model Face of GHANA, (Boss Models)
Partnership with Glitz women Awards
Partnership with Baileys GHANA
Ghanaian owned brand of the year 2019, GHANA Makeup Awards
Best New makeup Based Product (foundation) of the year 2019, Pure BEAUTY Global Awards
LUXURY CONNECT Africa, Paris. EXHIBITOR.
W: SO Aesthetic
T: 0547784434/ 0302548362