South Africa


May 18, 2016

Johannesburg, May 6, 2016 – HUGO BOSS together with its local business partner Surtee Group celebrated the opening of the new BOSS store at the Mall of Africa.

Around 200 guests – including national VIPs, media representatives, customers and business partners – had been invited to enjoy an exclusive evening in the new BOSS store located in the Mall of Africa. The guests had the chance to discover the new BOSS store and the new collection in a very relaxed and intimate atmosphere, while they were served champagne, a choice of cocktails and an exquisite flying dinner, all to the beats of DJ Ph. The evening also featured a live performance by Zakes Bantwini.

The new store concept B7 plus is already adopted in major global cities. The concept features clean, angular aesthetics – the perfect showcase for the brand’s collections grounded in tailoring and elegance.

The design embraces harmony between lines, shapes and colors. Throughout a store layout, matte and textile surfaces contrast with high-gloss and mirrored materials. The overall outcome is a refined space with a classic, yet airy, modern feel.

A high-quality and professional execution of all construction works is the basis for this uniform appearance and unique customer experience across all BOSS distribution channels on a global level.

The new interior design provides the perfect backdrop to present BOSS, which epitomizes authentic, understated luxury and offers modern, refined business- and eveningwear along with sophisticated casual looks.

HUGO BOSS is one of the market leaders in the premium and luxury segment of the global apparel market. It focuses on developing and marketing of premium fashion and accessories for men and women. Headquartered in Metzingen, the company generated with almost 14,000 employees net sales of EUR 2.8 billion in fiscal year 2015, making it one of the most profitable listed apparel manufacturers in the world.

Further information on HUGO BOSS can be found on our website:

Follow the event images with the following handles:
@hugoboss #boss #thisisboss

Location of the new BOSS store:

BOSS store
Shop 2005, Level 5
Mall of Africa
Magwa Crescent
Waterfall City


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