Belvedere Vodka Awarded Positive Luxury Butterfly Mark For Responsible Business Excellence

January 18, 2017

NEW YORK, (January, 2017) – Belvedere Vodka, the world’s original luxury vodka, has joined an exclusive roster of luxury brands as the only vodka brand awarded with the Positive Luxury Butterfly Mark, in recognition of its commitment to quality craftsmanship, positive brand values, and environmental responsibility. This unique trust mark and seal of approval allows consumers to instantly recognize Belvedere Vodka as a brand that cares about the environment.

The Butterfly Mark award embodies excellence across all pillars of sustainability: governance, social framework, environmental framework, philanthropy and innovation. With the help of their sustainability council and external institutional partners, Positive Luxury is delighted to confirm Belvedere Vodka as a luxury House dedicated to standards of excellence, reputable business practice and the quest for sustainable leadership in the vodka category.

Commitment to sustainability has been at the core of Belvedere Vodka’s DNA, driven by the Belvedere Cares program, a platform dedicated to conserving energy during the vodka distillation process and shifting fuel sourcing from oil to natural gas. Overall, the brand has been able to reduce CO2 emissions by 40% since 2012 per liter of spirit produced, despite significant brand growth over that period.

“Positive Luxury’s recognition of our commitment to responsible and philanthropic business practices is very gratifying for me,” says Charles Gibb, President of Belvedere Vodka. “Sustainable business not only establishes a competitive category advantage for us as a brand that truly cares, but it is ultimately the right thing to do, and I am very proud of that.”

Belvedere is a product of its environment and only sources its all-natural Dankowskie rye locally in Poland, working with ten select agricultural partners who have a long-standing relationship with the Polmos Zyrardów distillery, consistently delivering raw ingredients of an exceptional standard.

Two prominent partnerships further drive the ethos of Belvedere Vodka’s corporate social responsibility – the Raw Spirit Program, launched in partnership with agricultural distilleries to promote the sustainable growth of Dankowskie Rye, and (BELVEDERE)RED, a limited-edition bottle program that donates 50% of profits to the Global Fund to fight AIDS/HIV in Africa. To this day, the program has provided enough funding to support over 30,000 HIV positive women with access to life-saving treatment that stops the transmission of HIV to their babies.

Positive Luxury supports the changing momentum of consumer behavior and buying habits, and rewards forward thinking luxury houses that are responding to the shift in consumer perceptions of sustainability. There is an increasing demand for company transparency and as the next generation enters the workforce, they want to support brands that have a greater purpose.

Born of Rye, Water, Character

Created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category and established the luxury vodka category. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts who appreciate its all-natural, additive free character. Crafted using Polish Dankowskie Rye and blended with water from its own local pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.

Belvedere Vodka distribution is supported by LVMH Initiatives for the Environment (LIFE), which was launched in 2013 to directly address nine environmental challenges: incorporating the environment from the outset of product design, securing access to raw materials, traceability and compliance of raw materials used, environmental and social responsibility of suppliers, preserving valuable skills and know-how, environmental excellence in production processes and products’ life cycle, ability to answer questions posed by stakeholders about the environment and to reduce CO2 emissions.

W: Belvedere Vodka


Positive Luxury awards a unique trust mark to luxury lifestyle brands recognizing them for their ongoing commitment to sustainability. The Butterfly Mark is the globally recognized seal of approval for luxury lifestyle brands across fashion, accessories, beauty, travel, hospitality and fine food and wine industries.
To be awarded The Butterfly Mark, companies are required to respond positively to a minimum of 80% of questions in the assessment process. Positive Luxury evaluates and improves the sustainability of business models, revolutionizing brand and consumer engagement by using technology to update consumers on creating better and more informed customer experiences, fostering loyalty and generating trust.

The company was founded in 2012 by Diana Verde Nieto, Young Global Leader WEF and founder of sustainability consultancy Clownfish, and Karen Hanton, founder of and one of the Top 50 Women in Tech 2015. Positive Luxury has to date awarded 200 luxury lifestyle brands.

W: Positive Luxury

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