September 7, 2020
Adubea Jensen – Redefining fashion one bead at a time
Adubea Jensen is a luxury beaded handbag and accessories brand with trendy and elegant designs that are simply a must-have for contemporary, fashionable and sophisticated women. Established in 2014 within the city of Accra, the brand quickly evolved into a sensational fashion icon, reaching beyond the shores and borders of Ghana into the international market.
Born in England to a Danish mother with an eye for beautiful soft furnishings and vintage clothing, and a Ghanaian father, a civil engineer by day and amiable socialite by night, Creative Director and CEO Janet Adubea Oddoye developed an impeccable taste and passion for creating things inspired by her Danish and Ghanaian roots. Naturally gifted with her hands and an inherent faculty for attention to detail, Janet learnt needlework, crocheting and knitting from her maternal grandmother during her visits to Denmark.
As a young mother and wife in London, she embarked on a seventeen-year career in direct sales, attaining senior directorship level. However, her passion for all things beautifully handcrafted, coupled with her thirst for design-knowledge did not wane. Seeking to share her gift with the world, “Adubea Jensen”, a brand that encapsulates her life’s journey was established.
The vibrant colours and beautiful designs of her collections are a homage to her personal and cultural narrative and has taken us to a new world of one-of-a-kind exquisite accessories, made out of tiny colourful beads tapped from the Ghanaian heritage of beading craftsmanship to create intricately beaded handbags, small accessories and adorable colourful mini designs for kids.
The remarkable standards of her design-led precision, muted hues, quality craftsmanship and flamboyant tones sit perfectly with Janet’s mentorship and training programmes, as she embarked on a mission to change lives through her business.
Janet was honoured for fashion enterprise at the XWAC Africa 2019 Awards in recognition of her contribution to Africa’s Fashion Industry, and her collections have been showcased at exclusive fashion events, including Glitz Africa Fashion Week 2018, Wafa Haute Couture, Abidjan 2018, Dabira Design Market 2018, Diplomats Runway 2017, Africa Fashion Week London 2016 and the Afristyle Lounge 2019.
The brand has also been featured on the BBC and Glam Africa, and has accessorized high profile personalities such as HRH Camilla, The Duchess of Cornwall; The First Lady of the Republic of Ghana, Rebecca Akufo-Addo; The DePandi: Anna and Eduardo, parents of the famous E! Entertainment host Giuliana Rancic; First Lady of Kwara State Nigeria, Folake Abdulrazaq and more.
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Written by Annie-Flora Mills for Luxuria Lifestyle Ghana