November 5, 2019
Browns Jewellers Launch the New Safari Collection
What a spectacular event attending the Browns New Collection “Safari” Launch. This was a luxurious and glamorous extravaganza filled with South Africa’s favourite socialites, Browns clientele and staff alike.
Their new “Safari” collection was created to celebrate the spirit of Africa. It was inspired by the union of masculinity and femininity and incorporates elements from a masculine shield/fertility symbol, celebrating the African heritage and a warrior’s shield. It does of course also incorporate the Browns angel spear. Every piece of this collection has a bold and elegant flare with a clear African influence. As there are six different stones to choose from, it is not difficult to find a piece that suits your personality. From the tiger’s eye and diamond to mother of pearl and blue agate, these designs are to die for!
The evening got off to a great start from being welcome by the warm staff at the gates of the spectacular Summer Place venue to being directed to the parking by valets in top hats and suits. One could see that every detail was planned and executed in the most spectacular way, bringing the venue to life.
Once inside registration was done and thereafter you were able to indulge with a glass of champagne while making a decision on what beautiful Browns leather goods you would like to be gifted with. This was definitely going to be a night to remember.
Not only did they pull out the red carpet and cater to every guest’s sensory needs but they did so in the most stylish and elegant way possible. Making sure every guest was comfortable by providing adequate seating, delicious catering and an ongoing flow of beverages, Browns really spared no expense.
From listening to the voice of angels with The Ndlovu Youth, the violinist in the bubble (WOW) and the songstress for the evening’s entertainment to learning about the Browns history and getting to experience the new “Safari” collection, while being able to walk away with a Browns ostrich leather purse as a gift, made every guest feel so special and catered to.
The atmosphere was so inviting and it speaks volumes to the way the Browns team go that extra mile and treat their clientele like family. They value each and every customer and deliver an unbelievable customer experience which is why they are one of South Africa’s go-to jewellers.
My favourite part of the evening was definitely being able to taste a calamari stick covered in candy floss, two words, MIND BLOWN!
A massive congratulations to The Browns team on a phenomenal evening and extraordinary event.
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Written by Cartier Zagorski-Lebatie for Luxuria Lifestyle South Africa