An agency partnership that’s changing the game for everyone! KGS Motions PR
June 24, 2019
18 June 2019 – Johannesburg – “I’ve believed in collaborations from the day I set foot in this daunting and demanding industry”, says Khumo Selooa, Founder of KGS-Lifestyle. “Not only do they (partnerships) alleviate the pressure and stress from you as a business owner, but also helps in skills transfer and learning about different ways to execute work”, she added.
This comes from the back of a solid collaboration effort between the two agencies, KGS-Lifestyle and Motions PR, a B2C and lifestyle PR agencies based in Johannesburg. Motions PR and KGS Lifestyle are not your typical PR agencies, may include some of the typical Public Relations activities, and the strive to creatively execute PR efforts to drive conversations and brand relevance in the consumer markets. “If I’m too forward, I’d call ourselves a creatively creative agency”, says Gee Motsepe, Managing Director at Motions PR. They are also brand reputation builders. With the digital era on such a rise, not only in South Africa, but globally, Motions PR and KGS Lifestyle use both traditional and digital methods in building your brand’s credibility and helping you connect with your target audience in a more creative way than your average agency.
Being the older sister agency, KGS-Lifestyle’s Public Relations career has seen multiple successes, such as; Head for Professional Products Division compromising of 9 brands – Mizani, Kérastase, L’Oréal Professionnel, Essie, Pureology, Matrix, Redken, Decléor and the L’Oréal Professional African Salon Institute. Additional role was the Digital Manager of the L’Oréal South Africa online magazines as the African coordinator.
“I’ve worked with many successful brands, collaborated and contributed to event partnership with Land Rover & Jaguar South Africa, sponsor for The Curl Affair, The Intern by David Tlale, Idols SA, Miss South Africa, Miss Commonwealth SA, Youth Opportunities Expo, Eco-Mobility Festival, African Hair Awards, South African Music Awards, Africa Fashion Vibe fashion show, as well as appearances & participation in Cosmo Magazine, Drum Magazine, Move Magazine, Glamour Magazine, True Love Magazine, Metro FM, UJ FM, Ispani Show on SABC1, Top Billing, Hospice Wits
Night with the stars, Lancome Events, Maybelline New York events & shoots, The Voice Angola, L’Oréal Beauty for all documentary series, L’Oréal Women of Worth Awards, The Voice South Africa, Mzansi Insider on SABC 1, Expresso TV, Maggs on Media ETV and Hair News”, Khumo Selooa added.
“When the business started, the main aim was to change the world and become a leading PR agency in the South African landscape, however after being able to work with blue-chip companies, our perspective changed and looked at how we can better our services and become a niche agency and rather specialise’, Gee added. “We are a small group of young, talented and hardworking individuals who work hard to disrupt the PR industry”, he said.
The dynamic duo have seen an 80% success rate in new business pitches done together and the execution of work has their clients really excited to see the energy and passion in showcased in the work output. “I really adore the partnership between Motions and KGS because both of you are coming into my business and reviving it with energy that I had never experienced in our four to five years of being operational”, a testimony mentioned by Enzi Hair & Beauty Institute, one of the duo’s biggest clients.
“The likes of TBWA and do this very well, as they house multiple agencies that are all operating in limbo but serve one common purpose, and that’s where I see our relationship going,” Gee added.
Both agencies offer the below services:
– Fashion & motion picture styling
– Public relations & sponsorship procurement
– Public relations (media liaison and media relations)
– Events management & event coordination
– A fashion studio boutique
– Influencer management
– Digital and social media management